HTC to Announce New ‘Beats’ Phones for Sound Junkies

HTC is put off to take a "major announcement" today, and it's reported to involve a new line of smartphones that make out with Beats sound technology and premium headphones.

Yesterday, after reporters were notified of today's planned announcement, news skint that HTC had acquired a $300 million majority stake in Beats, a company that rapper Dr. Dre helped found. Beats makes high-conclusion headphones and audio systems. The company's technology can also be found in HP's ENVY laptops. Boost adding to speculation about this morning's press event is this video, which HTC posted to its YouTube channel Wednesday.

The HTC and Beats past Dr. Dre partnership is an opportunity for ii world-year companies to redefine the smart telephone industry and define the rising," said Beats Chairman Prize Iovine, WHO is also CEO of Interscope Geffen A&adenylic acid;M Records, a stakeholder in Beats. "For Beats by Dr. Dre, this represents a censorious step in our continued mission to square away the destruction of audio frequency caused by the digital revolution; and re-engineer how well-grounded is delivered soh that the consumer feels the music the style that the artist attached."

Dr. Dre with Beats logotype. Image: Courtesy of Highbrid Nation

"A statement from HTC says devices with integrated Beats technology will be available this fall. Best Buy CEO Brian Dunn says the products wish be available in the company's stores.

HTC is clearly hoping that the deal will provide a selling point for the fellowship to differentiate itself from other Android smartphone makers and the slew of lendable Mechanical man phones. If offering high-ending headphones with a new phone is part of the deal, it could be a big primary, catchy to users still replacing old MP3 players with smartphones.

HTC CEO Peter Chou will get the annunciation himself via a live teleconference set for 8:30 a.m. Pacific Time.

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